Nicholl McGuire Media Publications

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Content Marketing and Strategy - on Optimizing Your Website Content for the Search Engines

For almost two decades I have been marketing content online. I have seen tools come and go. However, what remains is the writers and marketers. Today, I am sharing what exactly is content marketing and why it is necessary for your business. 

What is content marketing and what are the main goals of a content marketing strategy 

Content marketing is a strategic approach employed by content marketers to create content aimed at spreading information and generating more online engagement. This content typically requires content creation efforts such as blog posts, videos, graphic designs, and podcasts. Content creation serves as the primary source of content that content marketers use to build relationships with their target audience. With content marketing efforts, the aim is to provide useful content for readers and create trust between content marketers and their potential customers. Content marketers also use content marketing to drive sales by including call-to-actions throughout their content which leads their readers to become paying customers. Additionally, content marketing can aid in creating brand recognition in the minds of potential buyers by providing quality content regularly that aligns with their interests and needs. Through understanding what content appeals to its target audience, content marketers also gain insight into what makes them unique from their competition when it comes to product or service offerings. All these elements contribute towards setting achievable goals of a successful content marketing strategy - garnering more online engagement, increasing brand recognition, boosting lead generation, and ultimately achieving sales growth. 

What are the benefits of using content management systems (CMS) for managing and publishing content 

Content management systems (CMS) are invaluable tools in the digital world that enable businesses to quickly and easily create, edit, store and efficiently publish content. This makes it easier than ever before to manage and publish content in online channels to reach a wider audience. With a good content strategy in place, CMS can serve as an incredibly effective inbound marketing tool, allowing businesses to attract more leads and increase sales by targeting potential customers in comprehensive ways. Besides providing an easy means of creating and publishing content, CMS also provides powerful features such as reporting capabilities that allow marketers to measure the success of their marketing strategies. Thus, businesses can make informed decisions about which strategies are working for them and apply all the lessons learned to craft powerful campaigns that yield better results in the future. Overall, CMS is a highly valuable asset for any business serious about making an impact in their industry with successful inbound marketing efforts. 

How can you optimize your website's content to improve search engine rankings and user engagement 

If you have a website, SEO (search engine optimization) should be one of your top priorities. SEO helps improve your site's visibility and ranking on search engine results pages, but it can take more than just the right keywords. To truly optimize your website's content for SEO, focus on creating high-quality content that offers value to users and establishes your site as an authoritative source. This means regularly creating fresh content, writing keyword-rich meta descriptions and titles, adding backlinks to supporting sources, eliminating any broken links or dead images, checking for consistent formatting across platforms/devices, and keeping up with SEO algorithm updates. With a good SEO strategy in place, it won't be long before your website begins appearing at the top of search engine rankings and engaging more users than ever before! 

What are some common tools and techniques for measuring the performance of your website's content 

If you want to make sure that your website's content is performing optimally, there are numerous tools and techniques available to help. Google Analytics is one of the most popular solutions, and it provides insights into audience behaviors, traffic sources, and user engagement. For further analysis, SEMrush allows users to drill down into keyword performance and competitor research. Adobe Marketing Cloud is also great if you're looking for comprehensive data on customer experiences and satisfaction levels. And if you want to evaluate the performance of individual pages, Moo Tools can provide in-depth details on page speed, Google ranking, and more. By leveraging these types of tools and techniques, you can get a clear picture of how your website's content is performing over time - invaluable information that can help you stay ahead of the competition. 

So, what is content marketing? Simply put, it’s a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content management systems (CMS) are essential for managing and publishing your website's content. They make it easy to create and manage your website's content while also providing features that can help you improve your website's search engine rankings and user engagement. Finally, measuring the performance of your website's content is critical for understanding how well your efforts are performing so that you can make necessary adjustments. Are you in need of a content marketer for your business? Let's connect and thanks for reading! 

Nicholl

Side Hustle - What About Affiliate Marketing?

Making money can be tough. Whether you're looking for ways to make a little extra cash on the side or ways to earn a full-time income, there are many options available. But if you're stuck on how to get started, affiliate marketing may be a good option for you. So, what is affiliate marketing and how does it work? 

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'brand' or 'retailer'), the network (that contains offers for the affiliate to choose from and takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. Various types of advertisers offer different types of affiliate programs. Examples include single-tier programs, where a single affiliate earns commission on referred sales; multi-tier programs, where referral commissions are based on levels (or tiers) that the affiliate reaches; and hybrid programs, which blend elements of both commission structures. 

The benefits of affiliate marketing

 
As an Amazon Associate, I earn from qualifying purchases. There are plenty of benefits of affiliate marketing, but let's start with what it is first. The biggest benefit of affiliate marketing is that it is simple to get started. You don't need to create your own products, and you don't need to invest in inventory. You can simply find a product you like, promote it on your website or blog, and start earning money from the sales. 

Another great benefit of affiliate marketing is that it can be extremely profitable. If you find a high-quality product that converts well, you can make a good income from your commissions. And because there are no production or shipping costs, the entire profit goes directly into your pocket. Of course, affiliate marketing is not without its downsides. The most obvious one is that it can take time to build up enough traffic to generate significant sales. And if you want to be successful with affiliate marketing, you'll need to put in the work and be patient. But if you're willing to do that, affiliate marketing can be a great way to earn a passive income. 

Affiliate marketing  creates a win-win situation for all parties involved. The merchant benefits from increased sales, while the affiliate earns commissions on those sales. And because affiliates are only paid when they generate results, it's low risk for them as well. As a bonus, customers tend to trust recommendations from friends and influencers more than they do traditional advertising, making affiliate marketing a highly effective way to generate leads and drive sales. 

If you're interested in learning more about affiliate marketing, check out this article for some tips on getting started. If you're already an experienced marketer, there are plenty of resources available to help you take your business to the next level. Here is one company I recommend with a large database of merchants. They are looking for affiliates to help get the word out about their products and services, see here.

Thanks for stopping by my blog and here's wishing you great success!

Nicholl

Tips on Writing Creative Nonfiction Stories and Feature Articles by Nicholl McGuire

If you're thinking about writing a creative nonfiction story or article, there are a few things you should keep in mind. 

First, your piece should focus on true events. This means that you'll need to do some research to make sure your facts are accurate. However, don't let the research process overwhelm you – remember that you're telling a story, so the most important thing is to keep your reader engaged. You can see an example of this when you read my work, “Say Goodbye to Dad” which has a variety of experiences fatherless daughters and sons have incurred but also there is research to explain personality disorders and unhealthy relationships.

Second, while it's important to stay true to the facts, don't be afraid to inject some creativity into your writing. After all, the whole point of creative nonfiction is to tell a fascinating story that will captivate your readers. So don't be afraid to use literary devices like similes and metaphors to bring your story to life. This had been done in my poetry anthologies: “Floral Beauty on a Dead-End Street”, “Laboring to Love an Abusive Mate,” “Laboring to Love Myself”, and “Spiritual Poems by Nicholl.”

Third, make sure you have a clear focus. creative nonfiction stories and articles can be about any topic, but they should always have a central theme or message. Once you've decided what you want to write about, brainstorm some ideas and think about the best way to structure your piece.

Finally, don't forget to edit and proofread your work before you publish it. Even the most well-written story will benefit from being read aloud and from a second pair of eyes – so ask a friend or family member to read over your piece before you hit "publish." By following these tips, you can be sure that your creative nonfiction story or article will be captivating and enjoyable for readers.

Get started working on your book today!  Start with an easy-to-use platform that I have partnered with Bookemon.  The set up is quick.  You are able to use templates to create your work and the turn around to print is reasonable. You can also create audiobooks!  Learn more by clicking on the image below.  

All the best!

On Writing About Yourself

"I was thinking..." the start of a statement like that and it puts everyone on notice.  Yes, thinking can be dangerous to anyone who chooses to act in fear rather than love.  I choose love and have been choosing love when I write for decades contrary to what any critic would like to think!  I love victims, survivors and victors.  I have trouble loving enemies that is why I lean on God since he commanded we do so. This is why it is a must that I tackle any work I produce with God in the plan, because any other way I would then consider myself a fraud.  I don't agree nor do I support that kind of foolishness!

Maybe it would be easier for some of you reading this blog post to draw out your personal truths by doing the following: writing a song, singing, drawing, painting, dancing, acting, producing a play or traveling.  Whatever you choose to do, don't leave this world without being honest with yourself and those around you!  

Let's start with a little self-examination, shall we?  Prior to you reaching out to me or someone else to possibly tell your story, consider the following:

1) What do you want the world to know about you and why should they care?

2) Who are you really trying to help?

3) Why should we listen to you?

4) Will you approach the work ready to pay to create it, cry as you reflect on past memories, beg someone for a second chance, borrow from those who don't mind sharing, avoid the temptation to steal from those who put their time in..., are you sincerely ready to complete what beckons you to share?

5) How about who or what is it that inspires, motivates, and moves you to love them, and once again, why should we care?

6) When do you plan to pen, speak, or type your work and how might you stay motivated in completing your work?

7) What if you knew you were going to die tomorrow would all the hope to create your work really be necessary?

Part of knowing whether you are in fact honest with yourself and others is to interview yourself.  You will soon discover that you aren't ready just yet, but your getting there.  So go back to doing what makes you feel comfortable, isn't that what typically happens anyway?  Whatever it is that keeps you distracted from tending to what really matters and that is what your soul is telling you.

The reason why most people don't really commit to writing a book or any creative work that exposes them (although they desire to) other than those laughable excuses, "I'm too busy" or "I don't know what to write about," is they know they can't be honest with themselves or anyone else!  Those excuses, depending on who is saying them and how they are saying them, are funny to me, because I know they make plenty of time prepping food for a holiday gathering where stuffing faces is a requirement and I know they have some idea of what to talk about, because they sure know how to talk themselves out of doing things that might leave them feeling vulnerable or talk about what others are doing that they are not!  Therefore, there is still time for some individuals to figure out what they would like to leave behind for us all, but not so much for the many hard-hearted (even in my own family.)

People aren't getting any younger and so the clock of life continues to tick.  The thought of why you made certain life choices and not others gets buried.  Why you do what you do is never explained.  Who you really are when there is no makeup, wig, or nails polished...?  What you really stand for when no one is interviewing you?  When did you stop striving for that one dream and picked up a career instead?  Why you married who you did and did you ever plan on being a parent?  

A lot of people will check out of this world never telling us how old they are, who their parents are, the secret life they have lived, how broke they really are...we will learn from kinfolk or strangers, we will learn something in their passing that would have been better said had they told that above ground.

When you write or create something about you, let it be honest, straight from the heart!  Be vulnerable share your regrets, faults, and other weaknesses just as much as you share your achievements!  Social media is encouraging false narratives to be told for many people.  Let me help you write an honest life story in your very own words!  Begin your journey with me today!  We will go over your book idea and as your book coach, I will be there to encourage and advise for a reasonable rate.  Simply send an email to:nichollmcguire@yahoo.com with, "I need a book coach" in the header.

Most recently I decided to finally share a chapter of who I am, not in the traditional fashion of nonfiction books filled with challenges and wisdom like what I have already written (I have 17 self-published books now), but simply showing my story in stillness and peace I have found during my family moves.  I started out in Pennsylvania; however, I have lived in Ohio, Georgia, Colorado, California, Illinois and have visited my share of states. 

I didn't build upon any of my creative works by diving right in; rather, I started my writing quests in stillness then the words came.  In order to visually see what I am talking about and wear one of my timeless gift items, check out my new shop, "Stillness Gifts" here. I will be periodically adding more products soon.  Feel free to like, share, and purchase these eye-catching items today!

Nicholl

   

When Mothers Cry Author Nicholl McGuire Radio Interview with Host Chris Moore

Spiritual Wisdom - Life is Too Short

Exciting times ahead whether good, bad or otherwise!  Get ready for serious life changes all around.  What you see now in media, is only the beginning of more to come.  From wars and mayhem to major businesses laying off dedicated employees from around the world, one will need to have a plan of action to weather the storms!  If you are a person of faith, you need only to rely on your God, but for others they will have difficulty trying to comprehend the castatrophic events that will come their way.  

I have seen and witnessed people trying very hard to run from life troubles using addictive drugs and alcohol to cope while others are immersing themselves in a variety of jobs and hobbies.  However, the events that beckon you to take ownership and work through them will not continue to be put off or away.  You must do something!  As some wise counselors have told us time and time again, "Life is too short!"  It truly is!

When I think back on my own personal and professional life challenges, I marvel at how far I have come with the help of kind souls and an awesome God, but I also realize that my existence is but a minute in time, and before long, I will join the many others who have left this world.  Our reunion on the other side will be magnificent--one of rejoicing and celebration!  When you walk with your personal savior, there is no doubt about your relationship with Him and the perfect world that awaits far beyond this one!  

More and more people are recognizing that there is more to mind and body as they sit in quiet and deep mediation.  They realize they are compromised of a spirit that surpasses all man-made reasoning that embodies a Creator who wants nothing more than to connect with the lost souls of man, woman and child.  How awesome would it be if flawed human beings would humble themselves before the great I Am and finally commit their lives to Him!

Although this blog has typically been about my work online and the services I provide to businesses, I periodically share spiritual wisdom and personal faith to remind those who have spent much time running the rat race while forgetting the one who got them the job or business in the first place!  There is more to life than just money, cars, homes, travel, education, networking events, customers, and paying growing bills!  Have you heard from your Creator lately?

I think of the many professionals I have connected with over the years.  We had lively discussions about the spiritual condition of people and how might they be better at communicating their concerns, living out their spiritual callings, and overall being the new and improved human beings they desire to be.

Lately, my sincere prayer has been that the world will experience the years of peace as promised in the Holy Bible before destruction comes.  I also pray that all might come to know Jesus before they close their eyes.

Back to work....until next time.

Nicholl McGuire