Nicholl McGuire, Freelance Writer and Content Marketing Manager
Nicholl McGuire shares advice and real life experiences on this personal blog. She also provides links to her online creations and other information she deems useful. An author, speaker, poet and blogger, Nicholl keeps busy maintaining blogs, writing articles and recording informative videos and audios. She is an African American mother, a Christian, and offers virtual assistance to individuals and businesses. Feel free to subscribe to Nicholl McGuire's blog.
Tuesday, August 29, 2023
Why It is Important for Business Owners to Establish and Maintain a Social Media Presence by Nicholl McGuire
Saturday, July 1, 2023
Content Marketer Tips for Content Creation: Finding Your Creative Inspiration
Writing a book or creating
something creative online can be both difficult and exciting at the same
time. It requires patience, motivation, and a dash of inspiration. However,
sometimes it can be frustrating to know where to start or what to write about. That's
why I decided to provide tips on how to stay on top of trends and write
creatively. I hope these tips will help you start or continue your creative
journey!
Follow the News - One tip to stay
on top of trends is to follow the news. I did this for years until I took a
long break from it because I had been overwhelmed by the negativity. When I returned
to watching media trends, I was more focused on topics that were “How to”
rather than hard news or investigative journalism. You can stay up to date on
current events and see what topics people are interested in. As you follow the
news, you can use your creativity to write about these topics in a way that is
unique to your style.
Engage with Your Audience -
Engaging with your audience can also help you stay on top of trends. I did this
by conducting polls, offline event gatherings, writing social media posts, setting
up email campaigns, and commenting on others’ projects while working for
companies. Whether you have a blog, social media, or other platform, pay
attention to what your audience is saying and what they are interested in. Ask
for feedback, conduct surveys, or just have conversations with them. This will
give you ideas for your next project or article.
Use Google Trends - Google Trends
is a tool that can help you see what topics are currently trending. You can see
how much interest a topic has over time and in specific regions. You can use
this information to write about popular topics or to add your own spin to a
trending topic. You can also chat with Google’s latest ai tool Bard. Similar to
ChatGPT you can ask questions, but Bard has the latest information.
Be Open to Collaboration -
Writing and other creative endeavors can be solitary activities. However,
collaboration with other creatives can inspire and expose you to new ideas. I
volunteered to help ambitious content creators with their YouTube channels and
other social media platforms and websites by providing them with ideas,
performing in their film projects, panel discussions, and agreeing to one-on-one
interviews. Reach out to other writers or artists on social media or in online
forums. You can also attend writing or art workshops to meet other creatives.
Find Inspiration in Nature -
Finally, don't forget to find inspiration in nature. I have posted occasionally
places I have visited that have been peaceful, quiet and are great for
meditation or working out. Going for a hike, a walk in the park, or just
sitting outside can help clear your mind and give you new ideas. Take a
notebook or your phone with you to jot down any inspiration that strikes you.
Writing or creating online can be
a challenge, but with these tips, you can stay on top of trends and write
creatively. Remember, writing and creating should be fun and fulfilling. Don't
be afraid to try new things and take risks!
What inspires you to create content? Feel free to leave your comment, happy writing!
Wednesday, May 31, 2023
On Helping Churches, Spiritual Individuals with Projects - Nicholl McGuire Media
Sunday, May 7, 2023
Friday, May 5, 2023
Thursday, December 15, 2022
Nicholl McGuire Media Publications
Saturday, November 26, 2022
Content Marketing and Strategy - on Optimizing Your Website Content for the Search Engines
For almost two decades I have been marketing content online. I have seen tools come and go. However, what remains is the writers and marketers. Today, I am sharing what exactly is content marketing and why it is necessary for your business.
What is content marketing and what are the main goals of a content marketing strategy
Content marketing is a strategic approach employed by content marketers to create content aimed at spreading information and generating more online engagement. This content typically requires content creation efforts such as blog posts, videos, graphic designs, and podcasts. Content creation serves as the primary source of content that content marketers use to build relationships with their target audience. With content marketing efforts, the aim is to provide useful content for readers and create trust between content marketers and their potential customers. Content marketers also use content marketing to drive sales by including call-to-actions throughout their content which leads their readers to become paying customers. Additionally, content marketing can aid in creating brand recognition in the minds of potential buyers by providing quality content regularly that aligns with their interests and needs. Through understanding what content appeals to its target audience, content marketers also gain insight into what makes them unique from their competition when it comes to product or service offerings. All these elements contribute towards setting achievable goals of a successful content marketing strategy - garnering more online engagement, increasing brand recognition, boosting lead generation, and ultimately achieving sales growth.
What are the benefits of using content management systems (CMS) for managing and publishing content
Content management systems (CMS) are invaluable tools in the digital world that enable businesses to quickly and easily create, edit, store and efficiently publish content. This makes it easier than ever before to manage and publish content in online channels to reach a wider audience. With a good content strategy in place, CMS can serve as an incredibly effective inbound marketing tool, allowing businesses to attract more leads and increase sales by targeting potential customers in comprehensive ways. Besides providing an easy means of creating and publishing content, CMS also provides powerful features such as reporting capabilities that allow marketers to measure the success of their marketing strategies. Thus, businesses can make informed decisions about which strategies are working for them and apply all the lessons learned to craft powerful campaigns that yield better results in the future. Overall, CMS is a highly valuable asset for any business serious about making an impact in their industry with successful inbound marketing efforts.
How can you optimize your website's content to improve search engine rankings and user engagement
If you have a website, SEO (search engine optimization) should be one of your top priorities. SEO helps improve your site's visibility and ranking on search engine results pages, but it can take more than just the right keywords. To truly optimize your website's content for SEO, focus on creating high-quality content that offers value to users and establishes your site as an authoritative source. This means regularly creating fresh content, writing keyword-rich meta descriptions and titles, adding backlinks to supporting sources, eliminating any broken links or dead images, checking for consistent formatting across platforms/devices, and keeping up with SEO algorithm updates. With a good SEO strategy in place, it won't be long before your website begins appearing at the top of search engine rankings and engaging more users than ever before!
What are some common tools and techniques for measuring the performance of your website's content
If you want to make sure that your website's content is performing optimally, there are numerous tools and techniques available to help. Google Analytics is one of the most popular solutions, and it provides insights into audience behaviors, traffic sources, and user engagement. For further analysis, SEMrush allows users to drill down into keyword performance and competitor research. Adobe Marketing Cloud is also great if you're looking for comprehensive data on customer experiences and satisfaction levels. And if you want to evaluate the performance of individual pages, Moo Tools can provide in-depth details on page speed, Google ranking, and more. By leveraging these types of tools and techniques, you can get a clear picture of how your website's content is performing over time - invaluable information that can help you stay ahead of the competition.
So, what is content marketing? Simply put, it’s a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content management systems (CMS) are essential for managing and publishing your website's content. They make it easy to create and manage your website's content while also providing features that can help you improve your website's search engine rankings and user engagement. Finally, measuring the performance of your website's content is critical for understanding how well your efforts are performing so that you can make necessary adjustments. Are you in need of a content marketer for your business? Let's connect and thanks for reading!
Nicholl
Saturday, November 19, 2022
Side Hustle - What About Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'brand' or 'retailer'), the network (that contains offers for the affiliate to choose from and takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. Various types of advertisers offer different types of affiliate programs. Examples include single-tier programs, where a single affiliate earns commission on referred sales; multi-tier programs, where referral commissions are based on levels (or tiers) that the affiliate reaches; and hybrid programs, which blend elements of both commission structures.
As an Amazon Associate, I earn from qualifying purchases. There are plenty of benefits of affiliate marketing, but let's start with what it is first. The biggest benefit of affiliate marketing is that it is simple to get started. You don't need to create your own products, and you don't need to invest in inventory. You can simply find a product you like, promote it on your website or blog, and start earning money from the sales.
If you're interested in learning more about affiliate marketing, check out this article for some tips on getting started. If you're already an experienced marketer, there are plenty of resources available to help you take your business to the next level. Here is one company I recommend with a large database of merchants. They are looking for affiliates to help get the word out about their products and services, see here.
Saturday, November 12, 2022
Black Friday, Cyber Monday Strategies to Use Year Round by Nicholl McGuire and Other Useful Websites to Help with Personal Challenges
With so many holiday shopping and so many more contemplating whether to spend money this time around, it can be challenging for all. That's why I wrote Black Friday, Cyber Monday Strategies to Use Year Round, because it is a timeless book filled with valuable information helping you save time and money.
From suggestions on what specifically to type in the search engine to the best times to shop for certain goods, this helpful guide brings a wealth of advice you can use anytime of the year when selecting affordable items for your household, gift-buying, and treating yourself. I have used the strategies in this book for years! I still have top quality pajamas years later that I got for deep discounts, bathroom decor, office supplies, and more because I knew the season, the right website to look, and made some quality connections with insiders over the years.
So do grab my short-read, Black Friday, Cyber Monday Strategies to Use Year Round, and here's wishing you all the best this shopping season, happy holidays!
Other helpful books I have written and blogs I have managed are below:
adviceforchristians.com
datingadvicewisdom.com
faceyourfoes.com
firstaptadvice.com
generationxancestry.com
holidaypartyadvice.com
internetdatingblues.com
internetfunstuff.com
laboringtolove.com
saygoodbyetodad.com
tellmemother.com
whenmotherscry.com
workplaceadvicetips.com